Rebrand to Refresh
Applying for new trademark registration Mostly everything needs a makeover after a while. Why? Because people tend to get bored with the same look and their preferences change with time. …
Tips for your logo design to take brand a notch higher
A company’s logo design is the first line of interaction that a brand has with its customers. And needless to say, a good logo design speaks volumes about a brand. …
Brand, Culture and Popularity: How does culture affect branding?
Have you ever wondered what makes a brand successful? Or what does a successful brand do differently that others don’t? Well, of course, a lot depends on the brand marketing …
Buy or not to buy: How brands influence consumer choice?
David Ogilvy, considered as the ‘father of advertising’ had said, “Brand is something that remains even when a factory is burned”. What he meant to say is that the value …
Can Tagline be Registered as Trademark?
When you talk about a brand, there are many identifiers that may rush to your mind- registered trademark of the brand that may include a the word mark or …
Understanding Color Marks: Can they be protected?
Trademarks can be broadly classified into traditional and non-conventional marks. While the latter includes logos or symbols, non-conventional marks represent sound marks, smell marks, or color marks. For example, some …
A stitch in time saves nine- Avoiding errors in Trademark Registration Process
Recently the case of trademark registration between Patanjali and Chennai based firm Ardura Engineering involving usage of the word ‘Coronil’ was all over the news. Patanjali’s immunity booster supplement ‘Coronil’ …
Trademark benefits: How can a trademark become a critical asset for your business?
tA distinct and strong trademark goes a long way in adding value to your brand. It becomes your long term IP asset. However, when we speak of the trademark registration …
Protect Well to Prosper: Protect Logo for a Viable Business
Brands are not built within days. It takes years of cementing trust and credibility among customers to establish a successful brand. And in the journey of building a successful brand, …