Rebrand to Refresh
Applying for new trademark registration Mostly everything needs a makeover after a while. Why? Because people tend to get bored with the same look and their preferences change with time. …
Applying for new trademark registration Mostly everything needs a makeover after a while. Why? Because people tend to get bored with the same look and their preferences change with time. …
A company’s logo design is the first line of interaction that a brand has with its customers. And needless to say, a good logo design speaks volumes about a brand. …
Have you ever wondered what makes a brand successful? Or what does a successful brand do differently that others don’t? Well, of course, a lot depends on the brand marketing …
David Ogilvy, considered as the ‘father of advertising’ had said, “Brand is something that remains even when a factory is burned”. What he meant to say is that the value …
When you talk about a brand, there are many identifiers that may rush to your mind- registered trademark of the brand that may include a the word mark or …
Trademarks can be broadly classified into traditional and non-conventional marks. While the latter includes logos or symbols, non-conventional marks represent sound marks, smell marks, or color marks. For example, some …
Recently the case of trademark registration between Patanjali and Chennai based firm Ardura Engineering involving usage of the word ‘Coronil’ was all over the news. Patanjali’s immunity booster supplement ‘Coronil’ …
tA distinct and strong trademark goes a long way in adding value to your brand. It becomes your long term IP asset. However, when we speak of the trademark registration …
Brands are not built within days. It takes years of cementing trust and credibility among customers to establish a successful brand. And in the journey of building a successful brand, …